Hi, I'm Peter. And, UGH! I remember those days...
I had no time, a zillion other things to do and was tired of spending money on ads that promised to make my business succeed.
Yet, I had a deep desire to drive new customers through the door and engage my repeat customers.
I saw my competitors successfully utilizing web marketing.
They had so many reactions to every Facebook post. Their cafes were always packed. The buzz in the town was always talking about them. They seemed to be able to do it so effortlessly.
One problem I had was wearing too many hats.
Web designer. Social media director. Graphic designer.
Consistency in posting on Facebook would last a week, maybe two at best... then it would have silence for a month.
Maybe you can relate.
There was no time to strategize and plan. I was just lucky to be able to get something done!
[Insert Frustrated Face Here]
Marketing was supposed to be fun but it felt like a chore. It felt like a bottomless pit to spend money.
On top of being so busy, I wasn't even paying myself what I was worth for doing the jobs of 3 people! But I'm glad I asked myself this question:
How can I create a scalable marketing strategy that my customers love while I focus on running the business?
And how can I see a return on investment for every dime that I put into marketing?
And how can I do marketing in a manner that takes a job duty off of my plate, rather than adding more to my to-do list?
Before I tell you what I've found, let me tell you about some myths I have debunked along the way.